SUSTAINABLY RAISED, EXCEPTIONAL TASTE
Great beef should do more than taste incredible – it should also tread lightly on the planet.
That’s why Five Founders is committed to producing beef that embraces sustainability at every step, from the station to the plate.
It starts with how cattle are raised. The North Australian Pastoral Company’s ranches operate with a deep respect for the land, using smart grazing practices that protect and regenerate the natural environment. Emissions are actively reduced through improved herd efficiency, innovative feed supplements, and maintaining healthy soils that naturally store carbon.
Beyond the farm, this commitment continues through every part of the supply chain. From processing to packaging, every effort is made to minimise energy use, cut waste, and lower environmental impact—because sustainability isn’t just a buzzword; it’s a responsibility.
The result? A beef product that doesn’t just deliver on superior quality and five-star flavour but is also associated with fewer net carbon emissions across its journey. By prioritising emissions avoidance, reduction, and removal practices, Five Founders Beef is proving that beef can be part of a more sustainable future— without compromise.
More than just great beef, Five Founders is beef with a purpose, crafted for those mindful meat-lovers who care about where their food comes from and the impact it has on the world. Because when it comes to sustainability, every step counts—and Five Founders Beef is leading the way.
